Kickers Shoes - Kickers Boots
It was the end of the 60's in 1968 when a Frenchman called Daniel Raufast glanced decided to develop a type of shoe that would match the current craze for blue jeans. He had seen a poster avertising the stage show Hair, a musical about the hippie culture and the sexual revolution in the 1960's. Hair Musical Poster With this in mind the designer French Designer Jacques Chevallereau developed the first Jeans Boot. This new shoe item of footwear was really new with the use of nubuck uppers and designs that we more like booties that normal shoes, having padded collars, rubber outsoles, contrast stitching, panels, stitched badges and feature round eyelets all to match the denim. Kickers' Shoes was born!
The new footwear became a huge success, so much so that production grew from just 300 pairs per month to over 12,000 by 1974.when Kickers Shoes we selling in over 70 countries.
The phenomenon continued throughout the 1970's and Kick Hi the now famous Kicker Boots were launched in 1975; During this period the brand was still owned by the French parent company. The Kickers Boots began to lose favour during the late 70's and early 80's during the Punk and New Wave musical explosion where Dr Martens, Brothel Creepers and Points started to have their day. The brand had another wave of succes in the early 80's when Soul Boys bagan to pick them up. There was a huge resurgence in coloured shoes like Adidas Gazelle and Kios and the brand fitted right in with their bright red and blue hues fitting in perfectly with the new Casuals scene. In the early 90's the brand was picked up by the huge Pentland Organisation, which now owns Speedo, Mitre, Red or Dead, KangaROOS, Lacoste, Ted Baker and many other brands.
Kickers Kick Hi and the variety of colourful shoes had another resurgence in the early 90's when 'Baggy' became popular and flared jeans once again reigned supreme; Bands like The Happy Mondays, The Charlatans and Stone Roses wore the look with the Madchester phenomenon blazing away at the start of the superclubs and superstar DJ era in places like The Hacienda in Manchester.
Kickers Shoes and Boots have always had a close affinity with the music scene and have been featured in many music vidoes including Fools Gold by the Roses and Stepping Stone by the Farm.
Today they continue to sell strongly, Kick Hi has once again come to prominence and the range features other more commercial styles for men, women and now children. The company recently teamed up with Lego to produce a beautiful collection of Childrens Kickers Shoes and boots in bright colours using the famous Lego bricks as paer of the design. You can even stick Lego bricks to the straps!