Lelli Kelly Shoes - Television Advert - Commercials - Advertising
About Lelli Kelli Television Adverts
According to Professor Paul Barson from Penn State university where he
heads up music theory "If you have a hook, (a short memorable phrase
or passage), in a song and if that hook is repeated often enough that
could do it. You may only remember five seconds of the articular song
but sometimes that is enough." He also said that that repeated radio
or television play could force a song in to people's minds making them
catchy. "You could hear a song 25 times a day, If it has a short
refrain that everyone can remember, it will stick, even if it's terrible."
(Source: By Joe Anuta, Research/Penn State)
Well blow me down with a feather!, we all remember certain adverts don't we? even ones from years ago - I am old enough to remember the Timpson Shoes ads from the late sixties and they went T. I. M. .P S. O. N. - Timpsons have done it again! or how about 'We buy any car.......com" or any of the other infuriating adverts that we just can't get out of our heads. Well Lelli Kelly Shoes have been doing it for years also. We don't all get to hear them because they appear on children's TV station such as Nickelodeon and The Cartoon Network, but they are there! creating pester power with the kids! 'Lelli Kelly, the cutest shoes oh yeh!' Filmed in Italy and re dubbed in the UK the catchy tune is as memorable as the most memorable! it doesn't go away ! once its in you head that's it! time to break out two continuous hours of Deadmau5 to wash it all away!
Anyway enough of that! I'm not here to diss Lelli Kelly for what they do because they have created a phenomenon! The ads run four times a year depending on the ranges that the company want to push. In Spring 2011 the early adverts that go out in March featured the new version of their classic canvas shoe collection. Then later in the year in late May and June the sandals and heeled party shoes were pushed in the ads. The decision is made by Artlilio, the head honcho or 'Cappo' at Lelli Kelly's company headquarters in Lammari, Italy. He decides what goes on the ad, and what he says goes!
The next ads in the year come out in late July and August and feature the Lelli Kelly shoe ranges and finally in October and November the Boot collections are featured in the TV advertising.
These are all the Lelli Kelly TV Adverts from 2009-2010
| Canvas
TV Ad 2009 |
Sandals
TV Ad 2009 |
Back to School TV Ad 2009 |
Boots TV Ad 2009 |
Canvas Shoes TV Ad 2010 |
Sandals TV Ad 2010 |
Back To School TV Ad 2010 |
Boots TV Ad 2010 |
