At FLY London they live by the ethos of ‘always progressive, never conventional’, creating collections that are creative, colourful and refreshingly different from the high street.
The brief given to the design team is simple: “there are no limitations, go where the inspiration takes you!” The atmosphere surrounding the design process involves no constraints to follow trends or themes; instead at FLY London they create collections instinctively, and it’s that creative, optimistic spirit that translates into every single Fly London product.
The Spring/Summer ’13 collection is chic, colourful and always innovative, they’ve been dip-dyeing shoes in the entire summer palette, introducing waxed canvas, printed towelling, soft canvas, and a new range of chunky leathers alongside everyone’s favourite FLY London style from previous seasons. The SS’13 collection features their iconic uppers, signature retro toe shapes and soles built for both style and day-to-day wear. Their beautiful accessories collection is constantly expanding and this season is no exception, featuring fresh and functional bags, bright belts and sunglasses in beautiful vintage styles with the unmistakable FLY London twist.
From tottering platforms, to funky cork wedges, curvy stacked heels and wooden soles, FLY London’s new Summer collection is more exciting than ever!